Online Business A-Z

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Online Customer Support During the Holidays October 15, 2009

Filed under: online business — Business Consultant @ 8:35 am
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shop mallA lot of people have found convenience and ease in shopping online.  More so during holidays, as people try to avoid traffic, congested shopping malls and the trouble of carrying home all the stuff you bought.  Online retailers should be proactive when it comes to seasonal changes such as holidays as this would mean increase in visitors to their websites.  However, what is critical is whether online shops are able to effectively convert these visitors to buyers at no additional cost such as hiring temporary employees to handle the surge in volume of sales transactions.

Excellent customer service is the key and smart companies like have found the answer to this perennial problem- The Live Chat Support Software. This provides live as well as automated chat assistance to visitors to their sites to answer questions in real time which is conveniently available 24/7.  It makes use of offsite customer service reps as well as chat operators while automated chat does not use people at all, it usually answers customer’s questions based from a database of information and FAQ’s.  In this manner, online retailers are assured that their potential buyers are efficiently catered to at any given time.

Online retailers have realized the positive impact of customer service software to their over all business operations.  Operational expenditure-wise, especially in addressing major market shift or increased holiday sales, it reduces the cost while ensures increase in sales.  Online retailers have opted not to spend their money on technology which quickly becomes obsolete and now prefers customer service software that has the best-value, inexpensive and easy to update.  With customer service software, online retailers are assured that they can deliver timely, functional, efficient as well as effective customer service to every online shopper.